Overview

Best Practices in Rural Marketing Of India

The Rural Case Study Summit will bring together the best practices in rural marketing from India and Asia and serve as a knowledge-sharing platform for industry professionals. The summit will cover a wide spectrum of rural marketing domains, offering best opportunity to gain first-hand knowledge of best practices in areas such as:

01

Brand
Awareness

How to build and sustain brand presence in rural markets.

02

Consumer and Trade Activation

Proven methods to engage both consumers and trade partners effectively.

03

Visibility and Congregation Platforms

Innovative approaches to increase visibility and connect with rural audiences.

04

Sales Promotions

Best-in-class promotional strategies tailored for rural areas.

05

Use of Technology

Cutting-edge technological interventions making a difference in rural outreach.

06

Use of Social Media

Harnessing the power of digital platforms to engage rural consumers.

07

Distribution and Channel Development

Creative distribution models that optimize market reach.

08

Small Budget
Activities

Cost-effective activities that deliver high impact with limited resources.

09

CSR
Initiatives

How corporate social responsibility is leveraged to connect with rural communities.

Summit Agenda

Our Summit Schedule Plan

Time Slot Duration Agenda
Opening 9:15 AM - 9:45 AM 30 Mins Registration & Welcome Tea
Opening 9:50 AM - 9:55 AM 05 Mins Lighting of the Lamp and National Anthem
Opening 10:00 AM - 10:05 AM 05 Mins Welcome Note
Opening 10:10 AM - 10:25 AM 15 Mins Keynote Address
Slot 1 10:30 AM - 10:50 AM 20 Mins BEST TRADE ENGAGEMENT CAMPAIGN OF THE YEAR
Perfetti Samriddhi
Q&A Session
Slot 2 10:55 AM - 11:10 AM 20 Mins VISIBILITY & VISUAL MERCHANDISING
Glenmark Pharma- The Candid Relief Campaign!
Q&A Session
Slot 3 11:15 AM - 11:10AM 20 Mins AGRICULTURE & ALLIED CAMPAIGNS
Agriliv - 2 Multilayer Farming Project
Q&A Session
11:15 AM - 11:30 AM 15 Mins Tea Break
Slot 4 11:35 AM - 11:55 AM 20 Mins BEST SOCIAL DEVELOPMENT CAMPAIGN OF THE YEAR
TVS Credit - Saksham program
Q&A Session
Slot 5 12:00 PM - 12:20 PM 20 Mins BEST USE OF MOBILE
Corteva Agriscience- Revolutionizing Agriculture with GenAI
Q&A Session
Slot 6 12:25 PM - 12:45 PM 20 Mins TECHNOLOGY & DIGITAL
ITC- Aashirvaad Matrishakti Durga Puja
Q&A Session
Slot 7 12:50 PM - 1:10 PM 20 Mins DIGITAL IN RURAL
MasterClass Session
Q&A Session
1:15 PM - 2:15 PM 60 Mins Lunch Break
Slot 8 2:30 PM - 2:50 PM 20 Mins HEALTH & HYGIENE
P&G Health - 12 Ka Naara
Q&A Session
Slot 9 2:55 PM - 3:15 PM 20 Mins BEST SOCIAL DEVELOPMENT CAMPAIGN OF THE YEAR
HUL-Swacch Aadat, Swacch Bharat
Q&A Session
Slot 10 3:20 PM - 3:40 PM 20 Mins EDUCATION
CASE- Hunar Project - Junior Backhoe Loader Training Institute
Q&A Session
3:45 PM- 4:00 PM 15 Mins Tea Break
Slot 11 4:05 PM - 4:35 PM 30 Mins RURAL- A MAINLINE MARKETING STRATEGY
MasterClass Session
Q&A Session
Slot 12 4:40 PM - 5:00 PM 20 Mins NEW ON GROUND PROPERTY
ITC- Aashirvaad - Mirchi Jill
Q&A Session
Slot 13 5:05 PM - 5:25 PM 20 Mins PRODUCT SEEDING
Britannia- Pankaj Sir Ki Pathshala
Q&A Session
5:30 PM - 5:40 PM 10 Mins Falicitation Ceremony
05:45 PM VOTE OF THANKS

Want to join our Summit ?

For knowledge regarding best practices in rural marketing from India and Asia and serve as a knowledge-sharing platform for industry professionals.

Register Now

What to attend summit
Register Now

Upto 5 Delegates: INR 8000 +18% GST / Delegate
More than 5 Delegates: INR 6000 + 18% GST / Delegate

Pay Fee & Register

Fill in your details and make payment on the QR Code or Bank Details shared below.


For Online Payments IFSC/NEFT/RTGS - The banking details are listed below:
Beneficiary Account Name: Rural Marketing Association of India
Account Number: 401745052
Bank Name & Address: Indian Bank A-12 A Sector -19 Noida
Uttar Pradesh - 201301(INDIA),
IFSC/NEFT/RTGS Code: IDIB000S152